As part of the statewide California Coastal Cleanup Day on Sept. 20, supplement brand Nordic Naturals hosted a beach cleanup at Rio Del Mar, in partnership with the California Coastal Commission and Save Our Shores.

“We’re excited to roll up our sleeves alongside our neighbors to help keep our local beaches clean and healthy,” said Harmony Merloni, experiential marketing manager at Nordic Naturals. “As a trusted wellness company and the number-one selling omega-3 brand in the U.S., the health of the ocean and healthy people are at the core of what we do. This beach cleanup event is a welcome chance to bring people of all ages together to help clean up the coast and have some fun in the process with yoga, music, great food, and a shared sense of community. It turns out picking up trash is actually pretty fun, and seeing our combined efforts come together at the end of the cleanup day is really rewarding.”

Nordic Naturals is a Brown Pelican sponsor of California Coastal Cleanup Day. At their event in Rio Del Mar, the morning began with a free oceanfront yoga class and custom lattes by BaristArt. Volunteers were provided with tools to clean up the beach, and participated in the statewide “trashure hunt” in partnership with the California Coastal Commission to win prizes like gift cards to local hotels, restaurants, and more.

A closing celebration for volunteers included a complimentary lunch from local food trucks for volunteers, a photo booth, Nordic Naturals gifts and product samples, and educational tables.

The event also brought 22 winners from Nordic Naturals’ recent Ride the Wave competition, where over 1,400 retailers and healthcare practitioners competed in a sales initiative. Winners received an all-expenses-paid trip to attend the cleanup event, a tour of Nordic Naturals’ headquarters, and a chance to explore local attractions.